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Belriva: The Birth of a New Parisian Signature in Luxury
At a time when artisanal excellence meets innovation, a new house enters the demanding sphere of contemporary luxury. Belriva, a business unit of the Swiss’ Vertu International Luxury Group, officially announces its launch in 2026 from an iconic address — 10 Place Vendôme, Paris. Under the direction of its founder, Gérald Lampaert de Vertu, the Maison is already positioning itself as a rising star in a universe where craftsmanship, sophistication, and design converge.
Photo / Drawing Credit : Adrien Berger
The Origins of a Maison – The Meaning of Rarity
Some creations do not seek to please, but rather to impose themselves with clarity. Belriva embodies this instinct — expressed with the precision of a mastered gesture and the emotion of a piece crafted to withstand time.
An emerging house with a resolute ambition, Belriva has chosen the path of high-end manufacture: fine jewelry, precious objects, distinctive accessories, handcrafted artistic pieces, and haute couture collections — everything here evokes exception. Its DNA merges heritage, sophistication, and forward-thinking vision; its aesthetic embraces a singular signature brushed with an oceanic inspiration — a discreet reminder of immensity, movement, and time, three elements dear to its founder.
Belriva is an internationally registered brand, conceived to speak to the capitals of elegance as well as to seasoned collectors — connoisseurs of objects that convey both an intention and a destination.
Place Vendôme – A Strategic Presence in the Pantheon of Luxury
To establish oneself on Place Vendôme is never incidental: it is a declaration. A statement of presence. A promise honored.
By choosing 10 Place Vendôme, Belriva situates itself at the historic epicenter of fine jewelry — a place where heritage houses, expert ateliers, and global perspectives intersect. It is also an address where time seems shaped with the same care as precious metals.
Managed by Luxury Communication, also founded by Gérald Lampaert de Vertu in 2002, the Maison evolves at the strategic crossroads of creation, image, and prestige.
Gérald Lampaert de Vertu — A Luxury Visionary and Architect of Experience
With more than three decades of expertise in prestige hospitality, strategy, brand development, and guest experience, Mr. Lampaert de Vertu is a respected figure in the industry.
Founder, Owner, and Chairman of Vertu International Luxury Group (VERTU GmbH) in Switzerland, he envisioned Belriva as the culmination of a journey dedicated to a core principle: luxury is not an object, but a mastered emotion.
His approach is not guided by trends, but by the creation of trajectory. Belriva is rooted in fine craftsmanship, meticulous skill, and the belief that modernity finds meaning only when it serves the precision of savoir-faire.
From the Art of Hosting to the Art of Creating — A Natural Path to Excellence
To understand Belriva is to understand its founder’s journey.
After more than thirty years devoted to crafting prestigious hospitality brands and exceptional guest experiences, Gérald Lampaert de Vertu chose to expand his vision into a parallel domain — one often underestimated in its proximity — the creation and manufacture of luxury objects, sometimes unique, always meaningful.
For him, the parallel between luxury hospitality and a Maison of fine jewelry or precious objects is subtle yet undeniable. In both worlds, the final product is only the visible part of a discreet mechanism.
“Luxury begins behind the scenes,” he often recalls.
In hospitality, the stay is merely the conclusion; in fine jewelry or haute manufacture, the object is just its materialization. Everything begins with the creation of experience — an intention, a gesture, an emotion anticipated.
The boutique becomes the transition — the suspended moment when the dream changes hands. Then comes the wearing, the owning, the passing on: the continuation of the dream through time, transforming an object into a legacy.
With Belriva, Gérald does not depart from his expertise — he amplifies it. He applies to precious arts the same science of invisible detail, the same quest for controlled emotion, the same demand for perfection. Belriva is the natural evolution of a journey relentlessly driven by one objective: to create experiences that endure.
“A Q U A
An Emerging Maison in a Shifting Market
The fine jewelry sector is undergoing profound transformation — new audiences, a growing pursuit of rarity, and a desire for emotional and environmental sustainability. Within this landscape, Belriva positions itself as an agile House, capable of responding to contemporary expectations without relinquishing the timeless character that defines great signatures.
Its approach embodies a movement: that of a more narrative, experiential, and identity-driven luxury — where each creation becomes a fragment of story.
Belriva — A Promise of Heritage in the Making
Like the maisons that shaped the history of luxury, Belriva does not seek the instant but the transmission. The Maison steps onto the international stage with the discreet assurance of those who understand the value of time, the rigor of craftsmanship, and the power of exclusivity.
A launch that resonates as the beginning of a lineage — and perhaps a new chapter of French luxury with a Swiss origin.
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